Английский язык | 10 - 11 классы
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5. Price - making it easy for the customer to buy.
The marketing view of pricing takes account of the value of a product.
Its quality, the ability of the customer to pay, the volume of sales required the level of market saturation and the prices charged by the competition.
Too low a price can reduce the number of sales just as significantly as too high a price.
A low price may increase sales but not as profitably as fixing a high, yet still popular, price.
6. Promotion - presenting the product to the customer.
Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising and slogans, brochures, literature, price lists, after - sales service and training, trade exhibitions or fairs, public relations, publicity, and personal selling, where the seller develops a relationship with the customer.
Every product must possess a «unique selling proposition» - features and benefits that make it unlike any other product in its market.
Задайте к тексту 5 вопросов (общий, альтернативный, разделительный, специальный и вопрос к подлежащему) Product and Brand Management Product managers are responsible for the marketing and development ?
Задайте к тексту 5 вопросов (общий, альтернативный, разделительный, специальный и вопрос к подлежащему) Product and Brand Management Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods.
Product managers are both strategic and tactical.
Strategic because they responsible for positioning a product, assessing the competition and thinking about the future.
Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day - to - day sales tracking that's required for any major product category.
Product management professionals are excited about their ability to manage and strengthen brands.
They are at the vortex of company life because their decisions directly affect the success of a business.
Product management professionals also tend to be on the leading edge of social and 'net culture.
Understanding the consumer's mind and the connection between consumer behavior and a brand is central to succeeding in this career area.
Product management requires high levels of problem solving skills and analytical abilities.
As in most marketing careers, presentation skills are a necessity.
The ability to be persuasive will prove to be highly beneficial in building a coalition supporting your position and ideas.
To become a product manager you must obtain years of marketing and selling experience.
It is becoming more and more important to obtain an Masters of Business Administration (MBA) degree to become a product manager at a prestigious consumer products company.
Because of the requirements for substantial marketing and selling experience, and the growing need for a masters degree, pay for product managers can be very high.
It's not surprising then that jobs in product management are more difficult to obtain than other marketing careers.
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Переведите пожаалуйста, а то переводчик фигню пишет Consumer demand is the quantities of a particular good that an individual consumer wants and is able to buy as the price varies, if all other factor?
Переведите пожаалуйста, а то переводчик фигню пишет Consumer demand is the quantities of a particular good that an individual consumer wants and is able to buy as the price varies, if all other factors influencing demand are constant.
That is, consumer demand is the relationship between the quantity de¬manded for the good and its price.
The factors assumed constant are prices of other goods, income, and a number of noneconomic factors, such as social, physiological, demographic characteristics of the consumer in question (o котором идет речь).
Вставьте пропущенные предлоги, где это необходимо?
Вставьте пропущенные предлоги, где это необходимо.
1. The growth .
Output.
Person rather than the growth .
Total output is .
Greater importance .
An economy.
2. The companies selling consumer goods recognize the importance .
Consumer preferences ; they spend over $40 billion .
A year.
The US .
Advertising trying to direct consumer preferences .
Their own products.
3. An increase or a decrease .
Total revenue may follow .
A price rise and a decrease .
The quantity produced accompanying it.
The effect depends .
Which change is larger - the change .
Price or the change .
The quantity produced.
4. After a particular market is defined .
Terms .
Its product and its geographic area, the economist can study the workings.
Demand and supply .
That particular market.
5. As the price .
A good increases, consumers can buy less .
All goods, including .
The good whose price has risen.
6. Opportunity costs and amounts paid .
All resources are included .
Total costs.
7. The output.
Beer.
Russia's largest beer maker, Baltika Brewery, grew.
30 percent .
1999 .
The previous year.
8. . 1999, industrial production .
Russia increased.
7. 9 percent but the output.
Agricultural sector decreased .
0. 6 percent compared .
1998 level.
9. Every field, economics.
Particular, has its "schools" and groups.
"Liberal" economists believe .
Market system opportunities.
But they also believe .
Government support and regulation .
An economy.
"Classical liberals" or the "Chicago Group" rely .
People's private choices as the rational basis .
The economic system.
"Radical" economists, including .
Marxists and other critics, believe that free - market capitalism must result.
Depressions and mass unemployment.
They assume that governments must run .
All economic units and make all economic decisions.
1. Исправить ошибку в предложениях : 1?
1. Исправить ошибку в предложениях : 1.
There is two types of pricing policies 2.
Low prices does not give extra services 3.
What are the other way to attract the customers 4.
Tape recorders are popular unless the price are too high 5.
They can to change your credit terms 6.
The company have to cover the costs by all means 7.
They can perrsure unsound price policys 8.
The people will not try new product unless there is advertising 9.
The price determine the number of sales 10.
Price can produce the bigest profit 2.
Подобрать определения к словам : 1 - prise 2 - cost 3 - quality 4 - profit 5 - supply 6 - demand 7 - buyer 8 - seller 9 - investment 10 - government a - the money that people or organizations have put into a company, business, or bank in order to get a profit, or to make a business activity successful b - the amount of goods for sale c - someone whose job is to choose and buy the goods for a shop or company d - someone who sells something e - the amount of money for which something is sold, bought, or offered f - the group of people who govern a country or state g - the amount that people want to buy h - money that you gain by selling things or doing business i - the degree to which something is good or bad j - the amount of money is used less for objects and more for services or activities.
Подчеркните ing - form, определите ее функцию в предложениях?
Подчеркните ing - form, определите ее функцию в предложениях.
On the other hand, complex pedagogic cal approaches can be difficult to set up and slow to develop, though they have the potential to provide more engaging learning experiences for students.
Somewhere between these extremes is an ideal pedagogy that allows a particular educator to effectively create educational materials while simultaneously providing the most engaging educational experiences for students.
Summary Marketing can be defined as identifying and meeting consumers' wants profitably.
It is not just selling, but the whole process of researching customer needs, designing the product, promoting the product, getting it into the hands of the consumer and ensuring that the cost of doing all this is less than the revenue.
Customer wants are identified through market research.
There are two main classifications of research : desk research and field research.
Desk research is cheaper because it uses published material, perhaps already available in the firm, in trade magazines, in government statistics or from some other source.
However, because it has been produced for some other purpose it may not provide the information a firm needs.
Field research can be specifically commissioned, and therefore targeted to provide detailed information.
An example of field research would be a consumer panel testing and commenting on a trial version of a product.
Maturity Time Market research is the first stage of the product life cycle (see diagram above).
Products go through various stages from introduction to growth to maturity and finally into decline.
The length of time it takes a product to go through each stage varies.
Some high - fashion products are designed to go through all the stages in just one season.
Other products, for example cabbages, have been in the maturity stage for centuries.
The vast majority of ideas which firms come up with never get out of the development stage.
This is because firms have decided either that there is no market for them or that they cannot satisfy the market profitably.
The early stages of the product life cycle are expensive : paying for research, prototypes and machines, training workers, advertising, etc.
, while at the same time the product is not generating any revenue.
During the introduction stage sales will hopefully take off, but marketing will still be expensive and production costs will always be incurred.
Even for successful products it will be some time before the cash flowing in will match all the cash which is flowing out and that which has been paid out on research and development.
Нужно кратко пересказать текст на английском : Before selling the goods, you must do a lot of marketing research first?
Нужно кратко пересказать текст на английском : Before selling the goods, you must do a lot of marketing research first.
The information needed can be obtained from trade representations, from trade associations and trade journals or from specialized consultant companies (who will do a professional market research job for you for a fee).
9 The information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, i.
E. how the price of your goods compares with other competitive products including those produced locally, local conditions and preference, local trading customs and habits, what seasonal factors should be taken into account and the like.
But in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post - sales servicing.
So marketing is a system of running all the business activities of a company in respect of coordinating supply and demand for the goods produced.
Originally marketing was meant to help avoid over - production in advanced capitalist countries.
Marketing may also enable to coordinate production and goods circulation for the purpose of using all the resources for the benefit of people and for covering in the best possible way all their needs.
Advertising is an important means of promoting the goods that are being produced already as well as new lines in business.
There are specialized firms dealing with advertising.
Different kinds of mass media – TV, radio, newspapers, cinema, journals, magazines, posters, - are used for advertising goods.
Special leaflets, booklets and other printed matter about the goods may be published for the same purpose.
Participation in fairs and exhibitions helps promote our goods as well.
Special advertising conferences may be held.
The choice of media for advertising depends on the kind of goods and on the local conditions and people’s habits : sometimes TV and radio ads are best, in other cases it may be trade journals or leaflets distributed among potential buyers СРОЧНО.
Check for faults, do i really need this?
Check for faults, do i really need this?
Get excellent bargains, good value, at a highter price, the sales price, the same, shopping in the sales, think it is a bargain, when you get home.
Вставьте слова пожалуйста.
Задайте специальный вопрос 1?
Задайте специальный вопрос 1.
Usually an estate agent charges between 1% – 2% of the selling price of the property for his services.
2. The ad (advertisement) will describe the house in detail, describing the position, number and sizes of its rooms, the garden and so on.
3. Then Mr.
And Mrs.
Smith will wait for prospective buyers to arrive.
4. If the Johnsons are attracted by the d4escription of the Smiths’ house, they will visit the property to look at it.
5. The offer will be slightly less than the official asking price.
6. Many British people save their money with a building society, which pays them interest.
Переведите, пожалуйста, в онлайн переводчике бред получается The Bandwagon?
Переведите, пожалуйста, в онлайн переводчике бред получается The Bandwagon.
The bandwagon appeal implies that everybody is using a particular product and that if you don’t, you will be left out.
The term derives from the practice, during nineteenth - century circus or political parades, of jumping on or following behind the wagon carrying the band.
Soft drink and automobile ads use this appeal.
Popularity Some advertisements suggest that simply by using the advertised product you will be popular or find romance.
Toothpaste ads showing moments of romance between handsome young men and women are typical of these kinds of campaigns.
Every day you as a consumer are the object of the marketing efforts of American and foreign companies.
The advertising on television and radio and in the newspaper that come to your house is just some of the ways that sales promotions reach you.
Can you think of other ways that sales promotions reach you.
Can you think of other ways?
Most of these marketing strategies represent honest efforts to convince you to buy a product or service.
Nevertheless, you are responsible for evaluating advertising directed at you, separating fact from emodon, and deciding whether or not to buy the product.
Помогите перевести, пожалуйста?
Помогите перевести, пожалуйста!
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1. Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers.
Marketing includes the following operations : transporting, storing, pricing and selling goods.
The most important thing in marketing is finding out who the customers are and what they want.
Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefit to customers and vendors.
2. Transporting means carrying goods from the place of their production to the place of their selling.
3. Storing is necessary because the consumer desires to buy goods without waiting.
4. Pricing involves the art of determining what price is the best.
5. Selling involves helping consumers to discover their needs.
Marketers should inform potential buyers of where goods can be bought and how much they cost.
6. Marketing research is also very important.
The following are steps in marketing research : defining the problem, collecting data, compiling data and analyzing the results, advertising.
7. Marketing operations are very expensive and one should consider the value added through marketing.
Marketing becomes too costly only when cost exceeds the value it adds.
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5. Цена - делая это легким, чтобы клиент купил.
Маркетинговый вид установления цен беретсчет значения продукта.
Его качество, способность клиентаоплатите, объем сбытов требовал уровень насыщения рынка и цензаряжено соревнованием.
Слишком низко цена может сократить число сбытов толькотак значительно, как слишком высоко цена.
6. Продвижение - подача продукта на рассмотрение клиента.
Продвижение включает рассмотрениеупаковывая и представление продукта, его изображения, имени продукта, реклама и лозунги, брошюры, литература, прайс - листы, after - salesобслуживание и обучение, торговые выставки или ярмарки, связи с общественностью, гласность, и личная продажа, где торговец развивает отношенияклиент.
Каждый продукт должен обладать "уникальным продающим предложением" - особенностии извлекает выгоду, это делает это в отличие от любого другого продукта на его рынке.